Global Megatrends
Year
'23
Client
PwC
Service
Concepts / Design
I worked on a high-visibility global campaign centered around five Megatrends, major global shifts that shape economies, societies, and industries worldwide. The initiative required a refreshed visual identity that clearly represented each Megatrend while maintaining alignment with PwC’s established brand.
© Global Megatrends
Details
I led the conceptual exploration and design development, creating five distinct icons leveraging PwC’s geometric design language and brand color system. Each icon was crafted to communicate the essence of its respective Megatrend while functioning as part of a cohesive visual family.
Result
The final visual identity was applied across a comprehensive integrated campaign, including a global report, a campaign webpage, and social media assets, ensuring consistency and recognizability at every touchpoint.
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