About Me.
I’m Holli, an award-winning, strategic art director and senior designer with extensive experience leading brand, marketing, and digital design for enterprise-level organizations.
I’m Holli, an award-winning, strategic art director and senior designer with extensive experience leading brand, marketing, and digital design for enterprise-level organizations.
I’m Holli, an award-winning, strategic art director and senior designer with extensive experience leading brand, marketing, and digital design for enterprise-level organizations.
I thrive at the intersection of creativity, strategy, and technology, bringing clarity and craft to every stage of the design process.
I thrive at the intersection of creativity, strategy, and technology, bringing clarity and craft to every stage of the design process.
I thrive at the intersection of creativity, strategy, and technology, bringing clarity and craft to every stage of the design process.
Areas of Expertise
Art Direction
Design Leadership
Concept Development
Digital / Web / Interactive Design
Brand Design & Storytelling
Integrated Campaign Design
Integrated Campaign Design
Visual Identity Design
UI / UX / Experience Design
Marketing Design
Creative Strategy
AI-Driven Creative
AI-Driven Creative
Areas of Expertise
Art Direction
Design Leadership
Concept Development
Digital / Web / Interactive Design
Brand Design & Storytelling
Integrated Campaign Design
Integrated Campaign Design
Visual Identity Design
UI / UX / Experience Design
Marketing Design
Creative Strategy
AI-Driven Creative
AI-Driven Creative
Areas of Expertise
Art Direction
Design Leadership
Concept Development
Digital / Web / Interactive Design
Brand Design & Storytelling
Integrated Campaign Design
Integrated Campaign Design
Visual Identity Design
UI / UX / Experience Design
Marketing Design
Creative Strategy
AI-Driven Creative
Integrated Campaign Design
Software Stack
Photoshop
Photoshop
Illustrator
Illustrator
Adobe XD
Adobe XD
InDesign
InDesign
Adobe Firefly
Adobe Firefly
Figma
Figma
Microsoft & Google Workspaces
Microsoft & Google Workspaces
Experience
Creative Design Manager
PwC
'20 - '25
Led design and art direction for integrated campaigns, brand design and web experiences, partnering cross-functionally to deliver award-winning, user-centered work from concept through launch.
Creative Design Manager
PwC
'20 - '25
Led design and art direction for integrated campaigns, brand design and web experiences, partnering cross-functionally to deliver award-winning, user-centered work from concept through launch.
Creative Design Manager
PwC
'20 - '25
Led design and art direction for integrated campaigns, brand design and web experiences, partnering cross-functionally to deliver award-winning, user-centered work from concept through launch.
Art Director
Triad
'09 - '19
Led design and creative direction for digital campaigns and web experiences across top national brands and retailers, including CVS, Toys “R” Us, Babies “R” Us, Dollar General, and Office Depot. Managed and mentored a team of designers while delivering performance-driven digital work.
Art Director
Triad
'09 - '19
Led design and creative direction for digital campaigns and web experiences across top national brands and retailers, including CVS, Toys “R” Us, Babies “R” Us, Dollar General, and Office Depot. Managed and mentored a team of designers while delivering performance-driven digital work.
Art Director
Triad
'09 - '19
Led design and creative direction for digital campaigns and web experiences across top national brands and retailers, including CVS, Toys “R” Us, Babies “R” Us, Dollar General, and Office Depot. Managed and mentored a team of designers while delivering performance-driven digital work.
Senior Digital/Web Designer
Triad
'07 - '09
Led creative concepting and design for custom brand pages and digital advertising across major retail platforms, including Walmart, Dell, and CVS, supporting national brands such as Unilever, Sony, Pampers, Coca-Cola, Revlon, and L’Oréal.
Senior Digital/Web Designer
Triad
'07 - '09
Led creative concepting and design for custom brand pages and digital advertising across major retail platforms, including Walmart, Dell, and CVS, supporting national brands such as Unilever, Sony, Pampers, Coca-Cola, Revlon, and L’Oréal.
Senior Digital/Web Designer
Triad
'07 - '09
Led creative concepting and design for custom brand pages and digital advertising across major retail platforms, including Walmart, Dell, and CVS, supporting national brands such as Unilever, Sony, Pampers, Coca-Cola, Revlon, and L’Oréal.
Web/Graphic Designer
Triad
'05 - '07
Led creative design for custom HTML and Flash brand pages and digital advertising for global brands including Samsung, Sony, and Nokia on Dell.com. Designed an award-winning Revlon microsite, alongside custom brand pages and banner ads for national brands on Walmart.com.
Web/Graphic Designer
Triad
'05 - '07
Led creative design for custom HTML and Flash brand pages and digital advertising for global brands including Samsung, Sony, and Nokia on Dell.com. Designed an award-winning Revlon microsite, alongside custom brand pages and banner ads for national brands on Walmart.com.
Web/Graphic Designer
Triad
'05 - '07
Led creative design for custom HTML and Flash brand pages and digital advertising for global brands including Samsung, Sony, and Nokia on Dell.com. Designed an award-winning Revlon microsite, alongside custom brand pages and banner ads for national brands on Walmart.com.
Industry awards
8+
Industry awards
8+
Industry awards
8+
Achievements
'23
Gold Winner in Digital Design
Indigo Design Awards
'23
Best Interactive Services Website
WebAward
'22
Website / B2B / Best in Show
WebAward
'22
Interactive Services / Best in Show
WebAward
'22
Gold Winner in Website Design
Indigo Awards
'22
Silver Winner in Digital Ads & Campaigns/ Digital Design
Indigo Awards
'15
Digital Advertising / Silver ADDY Award
AAF Tampa Bay
'15
Digital Advertising / Gold ADDY Award
AAF Tampa Bay
'07
Microsite / Silver ADDY Award
AAF Tampa Bay
Achievements
'23
Gold Winner in Digital Design
Indigo Design Awards
'23
Best Interactive Services Website
WebAward
'22
Website / B2B / Best in Show
WebAward
'22
Interactive Services / Best in Show
WebAward
'22
Gold Winner in Website Design
Indigo Awards
'22
Silver Winner in Digital Ads & Campaigns/ Digital Design
Indigo Awards
'15
Digital Advertising / Silver ADDY Award
AAF Tampa Bay
'15
Digital Advertising / Gold ADDY Award
AAF Tampa Bay
'07
Microsite / Silver ADDY Award
AAF Tampa Bay
Achievements
'23
Gold Winner in Digital Design
Indigo Design Awards
'23
Best Interactive Services Website
WebAward
'22
Website / B2B / Best in Show
WebAward
'22
Interactive Services / Best in Show
WebAward
'22
Gold Winner in Website Design
Indigo Awards
'22
Silver Winner in Digital Ads & Campaigns/ Digital Design
Indigo Awards
'15
Digital Advertising / Silver ADDY Award
AAF Tampa Bay
'15
Digital Advertising / Gold ADDY Award
AAF Tampa Bay
'07
Microsite / Silver ADDY Award
AAF Tampa Bay