Hi there!

I’m Holli, an art director and senior designer who likes turning complex ideas into clear, compelling design.

I’ve spent my career working with big brands, blending strategy, storytelling, and a bit of tech to make work that actually connects.

Areas of Expertise

Art Direction

Design Leadership

Concept Development

Digital / Web / Interactive Design

Brand Design & Storytelling

Integrated Campaign Design

Integrated Campaign Design

Visual Identity Design

UI / UX / Experience Design

Marketing Design

Creative Strategy

AI-Driven Creative

AI-Driven Creative

Areas of Expertise

Art Direction

Design Leadership

Concept Development

Digital / Web / Interactive Design

Brand Design & Storytelling

Integrated Campaign Design

Integrated Campaign Design

Visual Identity Design

UI / UX / Experience Design

Marketing Design

Creative Strategy

AI-Driven Creative

AI-Driven Creative

Areas of Expertise

Art Direction

Design Leadership

Concept Development

Digital / Web / Interactive Design

Brand Design & Storytelling

Integrated Campaign Design

Integrated Campaign Design

Visual Identity Design

UI / UX / Experience Design

Marketing Design

Creative Strategy

AI-Driven Creative

Integrated Campaign Design

Software Stack

Photoshop

Illustrator

Adobe XD

InDesign

Adobe Firefly

Figma

Microsoft & Google Workspaces

Experience

Creative Design Manager

PwC

'20 - '25

Led design and art direction for integrated campaigns, brand design and web experiences, partnering cross-functionally to deliver award-winning, user-centered work from concept through launch.

Creative Design Manager

PwC

'20 - '25

Led design and art direction for integrated campaigns, brand design and web experiences, partnering cross-functionally to deliver award-winning, user-centered work from concept through launch.

Art Director

Triad

'09 - '19

Led design and creative direction for digital campaigns and web experiences across top national brands and retailers, including CVS, Toys “R” Us, Babies “R” Us, Dollar General, and Office Depot. Managed and mentored a team of designers while delivering performance-driven digital work.

Art Director

Triad

'09 - '19

Led design and creative direction for digital campaigns and web experiences across top national brands and retailers, including CVS, Toys “R” Us, Babies “R” Us, Dollar General, and Office Depot. Managed and mentored a team of designers while delivering performance-driven digital work.

Senior Digital/Web Designer

Triad

'07 - '09

Led creative concepting and design for custom brand pages and digital advertising across major retail platforms, including Walmart, Dell, and CVS, supporting national brands such as Unilever, Sony, Pampers, Coca-Cola, Revlon, and L’Oréal.

Senior Digital/Web Designer

Triad

'07 - '09

Led creative concepting and design for custom brand pages and digital advertising across major retail platforms, including Walmart, Dell, and CVS, supporting national brands such as Unilever, Sony, Pampers, Coca-Cola, Revlon, and L’Oréal.

Web/Graphic Designer

Triad

'05 - '07

Led creative design for custom HTML and Flash brand pages and digital advertising for global brands including Samsung, Sony, and Nokia on Dell.com. Designed an award-winning Revlon microsite, alongside custom brand pages and banner ads for national brands on Walmart.com.

Web/Graphic Designer

Triad

'05 - '07

Led creative design for custom HTML and Flash brand pages and digital advertising for global brands including Samsung, Sony, and Nokia on Dell.com. Designed an award-winning Revlon microsite, alongside custom brand pages and banner ads for national brands on Walmart.com.

Outside of design, you’ll usually find me fueled by coffee, chasing adventures with my family, soaking up beach days(when I can), or nose-deep in a suspense novel.

Industry awards

8+

Achievements

'23

Gold Winner in Digital Design

Indigo Design Awards

'23

Best Interactive Services Website

WebAward

'22

Website / B2B / Best in Show

WebAward

'22

Interactive Services / Best in Show

WebAward

'22

Gold Winner in Website Design

Indigo Awards

'22

Silver Winner in Digital Ads & Campaigns/ Digital Design

Indigo Awards

'15

Digital Advertising / Silver ADDY Award

AAF Tampa Bay

'15

Digital Advertising / Gold ADDY Award

AAF Tampa Bay

'07

Microsite / Silver ADDY Award

AAF Tampa Bay