Coca-Cola Going for the Goal Game
Coca-Cola / Dollar General
Coca-Cola / Dollar General
Coca-Cola / Dollar General
Year
'15
Client
Coca-Cola / Dollar General
Service
Art Direction
Year
'15
Client
Coca-Cola / Dollar General
Service
Art Direction
Year
'15
Client
Coca-Cola / Dollar General
Service
Art Direction
As Art Director, I led the creative vision and execution for a digital advertising campaign for Coca-Cola, that lived on Dollar General's website, in celebration of the FIFA World Cup.
As Art Director, I led the creative vision and execution for a digital advertising campaign for Coca-Cola, that lived on Dollar General's website, in celebration of the FIFA World Cup.
As Art Director, I led the creative vision and execution for a digital advertising campaign for Coca-Cola, that lived on Dollar General's website, in celebration of the FIFA World Cup.
© Coca-Cola Going for the Goal Game
© Coca-Cola Going for the Goal Game
© Coca-Cola Going for the Goal Game
Details
The campaign centered around a custom interactive brand page featuring a soccer goal-kick game inspired by World Cup–style tournament play, designed to capture the excitement and competitive spirit of the event.
The experience was fully localized in both English and Spanish, expanding reach and accessibility across key audiences. In addition to the interactive game, we developed a suite of high-impact digital banner media that drove traffic to the brand page and encouraged repeat engagement.
Result
The result was a playful, immersive digital experience that aligned with Coca-Cola’s global brand while tapping into the cultural energy of the World Cup.
Digital Advertising - AAF Tampa Bay Gold ADDY Award, 2015
Details
The campaign centered around a custom interactive brand page featuring a soccer goal-kick game inspired by World Cup–style tournament play, designed to capture the excitement and competitive spirit of the event.
The experience was fully localized in both English and Spanish, expanding reach and accessibility across key audiences. In addition to the interactive game, we developed a suite of high-impact digital banner media that drove traffic to the brand page and encouraged repeat engagement.
Result
The result was a playful, immersive digital experience that aligned with Coca-Cola’s global brand while tapping into the cultural energy of the World Cup.
Digital Advertising - AAF Tampa Bay Gold ADDY Award, 2015
Details
The campaign centered around a custom interactive brand page featuring a soccer goal-kick game inspired by World Cup–style tournament play, designed to capture the excitement and competitive spirit of the event.
The experience was fully localized in both English and Spanish, expanding reach and accessibility across key audiences. In addition to the interactive game, we developed a suite of high-impact digital banner media that drove traffic to the brand page and encouraged repeat engagement.
Result
The result was a playful, immersive digital experience that aligned with Coca-Cola’s global brand while tapping into the cultural energy of the World Cup.
Digital Advertising - AAF Tampa Bay Gold ADDY Award, 2015
Global Megatrends
Industry Edge Industrial Products Webpage
Global Megatrends
Industry Edge Industrial Products Webpage
Global Megatrends
Industry Edge Industrial Products Webpage