Tech Effect
PwC
PwC
PwC
Year
'22
Client
PwC
Service
Concepts, UI/UX and Design
Year
'22
Client
PwC
Service
Concepts, UI/UX and Design
Year
'22
Client
PwC
Service
Concepts, UI/UX and Design
As part of the PwC design team, I helped shape the creative direction and user experience for this section of pwc.com, which serves as the central destination for PwC’s technology-focused thought leadership and digital storytelling.
As part of the PwC design team, I helped shape the creative direction and user experience for this section of pwc.com, which serves as the central destination for PwC’s technology-focused thought leadership and digital storytelling.
As part of the PwC design team, I helped shape the creative direction and user experience for this section of pwc.com, which serves as the central destination for PwC’s technology-focused thought leadership and digital storytelling.
© Tech Effect
© Tech Effect
© Tech Effect
Details
This project was built from the ground up in close partnership with PwC’s marketing team. Our design team was responsible for defining the strategy, creative direction, and the user experience for The Tech Effect, PwC’s flagship digital hub for technology insights.
I contributed to the project from concept to execution, developing initial moodboards, visual directions, and web layouts that defined the platform’s look and feel. I helped develop the design of the main landing experience, which allows users to filter and explore content by topic of interest, as well as multiple flagship campaigns, social media assets, and marketing initiatives within the Tech Effect ecosystem.
Result
The result was an award winning, visually engaging experience that communicates PwC’s thought leadership in technology while remaining intuitive and user-driven. The site and campaign work earned numerous industry awards and drove significant performance gains, including a 30% increase in time on page and nearly doubling page views compared to pre–Tech Effect benchmarks.
Best B2B Website - WebAward, 2022
Gold Winner in Website Design - Indigo Award, 2022
Silver Winner in Digital Ads / Campaigns - Indigo Award, 2022
Details
This project was built from the ground up in close partnership with PwC’s marketing team. Our design team was responsible for defining the strategy, creative direction, and the user experience for The Tech Effect, PwC’s flagship digital hub for technology insights.
I contributed to the project from concept to execution, developing initial moodboards, visual directions, and web layouts that defined the platform’s look and feel. I helped develop the design of the main landing experience, which allows users to filter and explore content by topic of interest, as well as multiple flagship campaigns, social media assets, and marketing initiatives within the Tech Effect ecosystem.
Result
The result was an award winning, visually engaging experience that communicates PwC’s thought leadership in technology while remaining intuitive and user-driven. The site and campaign work earned numerous industry awards and drove significant performance gains, including a 30% increase in time on page and nearly doubling page views compared to pre–Tech Effect benchmarks.
Best B2B Website - WebAward, 2022
Gold Winner in Website Design - Indigo Award, 2022
Silver Winner in Digital Ads / Campaigns - Indigo Award, 2022
Details
This project was built from the ground up in close partnership with PwC’s marketing team. Our design team was responsible for defining the strategy, creative direction, and the user experience for The Tech Effect, PwC’s flagship digital hub for technology insights.
I contributed to the project from concept to execution, developing initial moodboards, visual directions, and web layouts that defined the platform’s look and feel. I helped develop the design of the main landing experience, which allows users to filter and explore content by topic of interest, as well as multiple flagship campaigns, social media assets, and marketing initiatives within the Tech Effect ecosystem.
Result
The result was an award winning, visually engaging experience that communicates PwC’s thought leadership in technology while remaining intuitive and user-driven. The site and campaign work earned numerous industry awards and drove significant performance gains, including a 30% increase in time on page and nearly doubling page views compared to pre–Tech Effect benchmarks.
Best B2B Website - WebAward, 2022
Gold Winner in Website Design - Indigo Award, 2022
Silver Winner in Digital Ads / Campaigns - Indigo Award, 2022
AI 2025 creative campaign
Playing to win with data
AI 2025 creative campaign
Playing to win with data
AI 2025 creative campaign
Playing to win with data