AI 2025 creative campaign
Year
'25
Client
PwC
Service
Concepts / Design / Art Direction
Serving as creative lead, I led visual concepting and creative direction for PwC’s 2025 AI campaign, aligning brand storytelling with emerging AI innovation.
© AI 2025 creative campaign
Details
I developed the visual concept and creative direction for PwC’s 2025 AI campaign. The campaign’s visual identity centered around dynamic 3D cubes symbolizing the structure and flow of data within AI systems. Using Adobe Firefly, I generated AI-driven imagery that shaped the campaign’s modern, tech-inspired aesthetic across digital and social channels. I guided the design from early concept exploration through final execution, including web page layouts, social media content, and cross-channel creative.
Collaborating closely with a 3D animator, I art directed a series of animated cube sequences that brought the data-driven concept to life across PwC’s digital experiences.
Result
By integrating AI into the design process, I built a scalable design system that simplified handoff for designers and significantly reduced production timelines, allowing new campaign creative to be developed and deployed at speed without sacrificing quality or cohesion.
Tech Effect