Share a Coke Campaign
Year
2015
Client
Coca-Cola / Dollar General
Service
Art Direction
As Art Director, I led the creative concept, interaction design, and visual execution for this interactive digital campaign on Dollar General, translating Coca-Cola’s Share a Coke personalized labels campaign into a socially driven online experience.
© Share a Coke Campaign
Details
The objective was to deepen engagement with Dollar General shoppers by extending the in-store personalization concept into a custom digital activation that encouraged participation, emotional connection, and sharing. I helped shape a “message in a bottle” concept that allowed users to create and send personalized messages to friends via Facebook, while also receiving messages from their own social network.
Result
By blending brand storytelling with intuitive interaction design, the experience significantly outperformed static brand content, driving 2–3× higher average time on page compared to standard brand pages. The campaign increased social engagement, amplified organic reach, and reinforced the emotional core of the Share a Coke platform.
Digital Advertising Social Media Campaign:
AAF Tampa Bay Silver ADDY Award, 2015
Regional(4AAF) Silver ADDY Award, 2015
Industry Edge Industrial Products Webpage
Holiday Gift Guides