Holiday Gift Guides
Office Depot
Office Depot
Office Depot
Year
2018
Client
Office Depot
Service
Art Direction / Design
Year
2018
Client
Office Depot
Service
Art Direction / Design
Year
2018
Client
Office Depot
Service
Art Direction / Design
A 12-page responsive holiday gift guide experience designed to drive seasonal discovery and conversion on OfficeDepot.com.
A 12-page responsive holiday gift guide experience designed to drive seasonal discovery and conversion on OfficeDepot.com.
A 12-page responsive holiday gift guide experience designed to drive seasonal discovery and conversion on OfficeDepot.com.
© Holiday Gift Guides
© Holiday Gift Guides
© Holiday Gift Guides
Details
I designed and art-directed a suite of 12 responsive Holiday Gift Guide pages for OfficeDepot.com, created to drive seasonal discovery and boost sales across both core and non-core product categories.
To differentiate the experience from standard product pages, each guide featured a custom, themed point of view, such as Health Nuts, Tech Gurus, Gamers, and Teens. The pages featured bold color palettes, large-scale product imagery, parallax scrolling, and subtle CSS animations that made products feel more dynamic and gift-worthy.
Result
The enhanced interactivity and visually driven layouts delivered a more engaging shopping experience and helped elevate key products during a critical retail moment.
The Holiday Gift Guide pages contributed to a 9% lift in sales, demonstrating the impact of thoughtful, creative-led design.
Details
I designed and art-directed a suite of 12 responsive Holiday Gift Guide pages for OfficeDepot.com, created to drive seasonal discovery and boost sales across both core and non-core product categories.
To differentiate the experience from standard product pages, each guide featured a custom, themed point of view, such as Health Nuts, Tech Gurus, Gamers, and Teens. The pages featured bold color palettes, large-scale product imagery, parallax scrolling, and subtle CSS animations that made products feel more dynamic and gift-worthy.
Result
The enhanced interactivity and visually driven layouts delivered a more engaging shopping experience and helped elevate key products during a critical retail moment.
The Holiday Gift Guide pages contributed to a 9% lift in sales, demonstrating the impact of thoughtful, creative-led design.
Details
I designed and art-directed a suite of 12 responsive Holiday Gift Guide pages for OfficeDepot.com, created to drive seasonal discovery and boost sales across both core and non-core product categories.
To differentiate the experience from standard product pages, each guide featured a custom, themed point of view, such as Health Nuts, Tech Gurus, Gamers, and Teens. The pages featured bold color palettes, large-scale product imagery, parallax scrolling, and subtle CSS animations that made products feel more dynamic and gift-worthy.
Result
The enhanced interactivity and visually driven layouts delivered a more engaging shopping experience and helped elevate key products during a critical retail moment.
The Holiday Gift Guide pages contributed to a 9% lift in sales, demonstrating the impact of thoughtful, creative-led design.
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