PwC Foundation Website
Year
'24
Client
PwC
Service
Concepts / Visual Design / UX/Prototyping
I led the end-to-end design of the PwC Foundation website, translating the Foundation’s mission into a clear, human-centered digital experience. Driven by the people and values of PwC, the Foundation works to build resilient, equitable, and enduring communities.
© PwC Foundation Website
Details
The concept of the site centered on geometric building blocks, symbolizing community, connection, and collective impact. These modular forms became a unifying design element combined with people photography, reinforcing the idea that meaningful change is built through people coming together.
A key design challenge was honoring PwC's established brand system while allowing the Foundation to express its own voice. I achieved this by thoughtfully extending PwC's brand styles by introducing a distinct visual identity that gave the Foundation a unique, purpose-driven look and feel.
Result
The result is a cohesive digital experience that feels unmistakably aligned to PwC, yet intentionally crafted to stand on its own as the Foundation’s digital home.
Playing to win with data
Metaverse Campaign