Details

This campaign featured a brand page with an interactive component and video content that lived on Dollargeneral.com. The page had two main objectives, to promote the new product line available at Dollar General and educate the consumer on the SheaMoisture Community Commerce campaign. 10% of purchases are invested in efforts that grow women-owned and led businesses locally and around the world. The hero image introduced the new product line and below that the page was organized into two main sections with interactive tabs where the user could explore and purchase the products and be educated on their story and empowering women campaign. Banners and social media creative directed traffic to the page.