Details

This campaign featured an interactive brand page on Dollargeneral.com, promoting Coca-Cola's Share A Coke personalized labels campaign. The objective was to engage Dollar General consumers with the Share A Coke personalized labels campaign using custom content and digital involvement. The client also wanted social media engagement as part of the campaign. The solution was a user-friendly interactive tool that featured a message in a bottle concept where users could send personalized messages to their friends through Facebook and also collect messages from their friends.