Details

HP OfficeJet Pro interactive responsive brand page that lived on Officedepot.com. The strategy for this campaign was to drive brand awareness and sales of the reinvented OfficeJet Pro printers through a custom brand page. We included video content and interactive sliders that highlighted the printers new features. The hero products were prominently featured with Buy now buttons to drive sales to the product pages. Metrics showed users stayed on the page for an average of 4 and a half minutes, which is above the industry standard, and during the duration of this campaign the HP OfficeJet Pro printers garnered a 66% sales lift compared to the timeframe prior making it a successful program.